Comparison
Marketing Agency vs Freelancer: Which is Right for You?
When to hire a freelancer, when to hire an agency, and the real costs and trade-offs of each for Indian businesses.
| Agency | Freelancer | |
|---|---|---|
| Cost | ₹40k to ₹2L/month | ₹15k to ₹80k/month (per skill) |
| Skills | All in one team | One specialist (you'll need 3 to 5) |
| Coordination | Single point of contact | You coordinate between freelancers |
| Reliability | Backed by the company | Personal availability, vacations, illness |
| Process and systems | Established SOPs | Whatever the freelancer brings |
| Reporting | Standardised dashboards | Varies wildly |
| Risk if work is bad | Replaceable team member, contract protection | Restart from zero |
| Best for | Multi-channel, growth-stage | Single specific deliverable |
Our verdict
Freelancers are great for one specific job (a logo, a single ad campaign, one blog post). Agencies are better when you need 3+ disciplines working together.
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