Comparison
DIY vs Agency: Should You Do Marketing Yourself?
An honest look at when DIY marketing works for Indian SMBs and when hiring help is genuinely worth it.
| Agency | DIY | |
|---|---|---|
| Cost | Mostly your time | ₹40k to ₹2L/month |
| Learning curve | Steep, 6 to 12 months | None |
| Speed | Slow at first | Fast |
| Quality ceiling | Limited to your skill | High, varies by agency |
| Cost of mistakes | All on you | Shared |
| Best for | Founders with time and patience | Founders with a business to run |
Our verdict
If you have less than 10 hours a week to spend on marketing, hiring help almost always saves money in the long run. DIY works for solo founders who genuinely want to learn and have time to commit.
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